What makes a successful form?
A successful form enhances your customer’s experience and confidence in your business, and enables your staff to process information quickly and easily in one round. Once your staff needs and processes are incorporated into the plan, the form will use these features:
- ample room to write or type
- colour highlighting to break up sections, using your company colours
- branding for your business
- logical organization from your customer’s point of view
- minimal vertical lines for maximum simplicity
- clear and simple questions using your customer’s language
Do you and your customers like your forms?
Whether online or on paper, forms can be a show-stopper. Most of your customers hate filling out forms and some consider it a mild form of torture. One bad form can kill a sale and cripple your customer’s confidence in you and your product. When your staff receives the completed form it can consume unnecessary hours, generate unnecessary errors, and foster staff weariness and poor morale.
What causes this problem?
Most forms are designed by amateurs who know nothing of forms design. They are designed from the vendor’s point of view rather than the customer’s. The typeface is too small, the fields are too skinny, and the whole form can be disorganized and ugly. Some questions can be unclear.
What’s the solution?
Get your forms designed by a Laurie Soper. Effective forms design is based on the science of readability and decades of research, development and testing throughout Canada, the US, the UK and Australia. Since 1995 Laurie has been designing forms for some of Canada’s largest financial services firms as well as a governments and small businesses such as dental, chiropractic and industrial manufacturing. Some of these forms designs remain the standard in the industry.